So this year I had a kid. While shopping for the lil one, I noticed that every single piece of clothing either had a dinosaur, a firetruck or a sleeping bear on it. Sure they were cute but come on, this is my kid. While he may not really have the ability to formulate what street-cred is yet, I felt it was my duty to create some gear that would set him apart from all the other kids at day care.
Teaming up with a local vendor, I set up a mass pricing deal, created an e-commerce site as well as established an entire social media platform to eventually sell to all the other envious parents out there.