JASON PATRICK KRESS – CREATIVE DIRECTOR
CREATIVE DIRECTOR – SOCIAL MEDIA 2014-
Capital One | Tysons Corner, Va | www.capitalone.com
Building and managing a team of Art Directors, in-house Photographers and Copywriters, I am responsible for social media campaign creative direction for a Fortune 100 company. Social platforms include Facebook, Instagram, LinkedIn, YouTube, Google+ and Twitter. Using up-to-date best practices for social media, I was able to deliver our message, while staying within corporate brand standards, via static imagery, video production and editing, as well as various stop-motion videos.
Large campaigns have consisted of the official sponsorship of the NCAA Final Four tournament, the iHeart Jingle Ball concert tour, title sponsorships of major college athletic teams, the Washington Capitals and Wizards teams, The ESPYS awards show and various other seasonal events.
Other job responsibilities include analytical measurement and tracking, creating and setting up relationships with various stock houses and vendors, relevant content creation through real-time social listening and engagement with customers on all social platforms.
CREATIVE DIRECTOR OF ADVERTISING SOLUTIONS 2012-2013
USA Today | McLean, Va | www.usatoday.com
Responsible for creating engaging, fully interactive advertising units for the USA Today online news outlet as well as the 140+ sister online entities under the Gannett umbrella using new technology made available by social media, HTML5 and various CMS.
Was also tasked with conceiving and tracking new advertising formats to better deliver client messaging to a broad, online audience. Clients included Lamborghini, Samsung, Yahoo!, Google, Volkswagen, MINI, Motorola, HBO, BMW, Kia, Porsche and Discover.
CO-CREATIVE DIRECTOR 2011-2012
Tier10 Marketing | Dulles, Va | www.tier10marketing.com
Job responsibilities included the management of a large team of designers, developing full scale marketing campaigns for the retail automotive industry. Campaigns consisted of the following means of brand establishment: social media (Facebook, Instagram, Twitter, et al.), full email campaigns, web banners and placement as well as traditional print techniques such as full dealer POS, service lane items, magazine and newspaper insertions. Major clients included Herb Chambers, Penske and the Paragon dealership families.
EXPERIENCE PRIOR TO 2011
AOL; Senior Graphic & Web Designer
VW.com; Art Director
Ogilvy PR; Graphic Designer
The Discovery Channel; Graphic Designer
Arnold Worldwide; Senior Graphic Designer
ATTIK / Hillman Curtis / Razorfish; Graphic Designer
Graduated Cum Laude | Savannah College of Art and Design, Savannah, Georgia
Bachelors of Fine Arts in Graphic Design | Minor in Photography
Brand identity and guideline creation in relation to internal and external messaging. Experience as team lead in both small and large agency environments. Advanced knowledge of UI development and social media practices/relationships. Skilled in photo and video production, concept development and copywriting. Proficient in Adobe Creative Suite, HTML and CSS.